Breakfast at Tiffany Comes with a Wait and a Fifth Ave-Worthy Price Tag

Customers waited up to two hours to eat at the jewelry retailer’s new cafe.

By Ethan L. Johns
November 14, 2017

Image: Tiffany & Co.

In the 1961 film Breakfast at Tiffany’s, Audrey Hepburn’s Holly Golightly, decked out in costume jewelry, pulls up to Tiffany & Co. on Fifth Avenue and proceeds to eat a cheap croissant and sip coffee from a paper cup while staring in the window. Hepburn fans got their own crack at a Tiffany breakfast this weekend, albeit in very different way.

Unveiled last week as a product of the Fifth Avenue flagship’s recent renovation, the “Blue Box Cafe” is the company’s first foray into the world of dining. Blue walls, chairs and dishes might give you the impression that you are actually inside of a Tiffany box, as was intended. But just like their new, $1,500 sterling silver take on a coffee can, the breakfast you’ll find there is nothing like the humble street cart breakfast of Holly Golightly’s day.

For $29, you can have your coffee and croissant, along with a choice of avocado toast, truffle eggs, bagel and salmon, or buttermilk waffles, according to the New York Post. A two-course lunch will set you back $39, though options include items like the Fifth Avenue Salad, with luxurious Maine lobster, grapefruit and poppyseed dressing, or poached salmon with caviar and potatoes. And for tea service, complete with finger sandwiches, you’ll be out $49.

Despite the elevated price, the opening weekend saw people willing to wait up to two hours to have their moment of ultimate baby blue Instagrammability.

Tiffany proclaims that their new cafe will serve only the “highest quality, regionally sourced ingredients,” and will “change and evolve through the seasons.” Being the institution that it is, foot traffic—and the fame of the film’s title—will no doubt keep people coming through the door. Whether or not that foot traffic will drive purchases of the company’s “elevated everyday objects,” however, is a different story.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns