New Crunchy M&Ms Are Coming & You Choose Which One Stays

Chocoholic survival of the fittest.

By Ethan L. Johns
March 08, 2018

Image: Mars

If you’re a superfan of M&Ms, but could never quite nail down that dream job in the chocolate factory, here’s your chance to make a difference in the candy world.

A cocoa contest is coming, and the folks at Mars, Inc., want you to pick the next semi-permanent addition to the M&Ms family. The company released news on Wednesday of three new trendy, “Crunchy” flavors—Crunchy Espresso, Crunchy Raspberry and Crunchy Mint—which will hit some shelves this week, followed by a nationwide release on April 1st.

The Crunchy M&Ms feature a dark chocolate coating that hides a crispy center made from puffed rice—regular rice for the Crunchy Raspberry and cocoa rice for the Crunchy Espresso and Crunchy Mint.

Tried ‘em all and picked your favorite? Opinionated M&M-eaters can vote for their favorite flavor by uploading an M&M selfie, by calling out the brand on Twitter or Instagram using the hashtags #VoteCrunchyEspresso, #VoteCrunchyRaspberry or #VoteCrunchyMint, or by texting the word “VOTE” to 84444.

What do you get for all that effort? Well, the winning flavor will stay on shelves for an extra 18 months, so you can eat that fave flav’ to your heart’s content for a long time. As for the other two, they will be banished to the dungeons beneath the Mars R&D department. Sad!

Think of it as survival of the fittest, chocoholics edition.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns