The US Postal Service to Release Scratch & Sniff Stamps

The mystery scent will be revealed on June 20th.

By Ethan L. Johns
May 24, 2018

Image: United States Postal Service

We know that letters are a thing of the past, but if you bribe us with ice cream, we will 100 percent write grandma that letter we’ve been putting off for 15 years.

Earlier this week, the United States Postal Service announced that it will be releasing scratch and sniff ice pop stamps for the first time in its history—a motivational move that will either make us want to buy stamps, or just make us hungry.

Since the heat has arrived in the Northern Hemisphere, the stamps feature colorfully cool ice pop designs by California-based artist Margaret Berg. The watercolor pops shown are refreshingly current; each book of 20 stamps includes an assortment of watermelon pops, fudgesicles, and others.

In a suspenseful twist, the USPS has not yet revealed what the stamps will smell like once you’ve scratched them. It did, however, provide some cryptic options of popular summer flavors, explaining that recently, kiwi, watermelon, blueberries, oranges, strawberries and other fresh fruits have become increasingly popular for frozen treats. But we can’t forget about the classics, like chocolate, root beer and cola pops.

All will be revealed at the stamp dedication ceremony on June 20th, which will be free to attend in Austin at the Thinkery children’s museum.

Each booklet of 20 stamps will cost $10; the USA Forever stamps each cost $0.50. It’s the perfect stamp to stick on a letter to your favorite ice cream lover.

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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns