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Velvet Crumb Cake (Original Recipe from Bisquick)

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“I got this recipe off the side of a Bisquick box over 20 years ago. It's the best cake I've ever had. They took the recipe off the box so I e-mailed them and asked them to send it to me. I don't eat a lot of sweets, but this is one I could eat everyday. I changed the coconut to Wheaties as I can't see a crumb cake with coconut. I've always made it with Wheaties. I also double the topping because it's so sweet and good, but I wrote the recipe as it's called for. Hope you enjoy this. By the way they've since put this recipe back on the box.”

Ingredients Nutrition

  • 1 12 cups original Bisquick baking mix
  • 12 cup sugar
  • 12 cup milk
  • 2 tablespoons shortening
  • 1 teaspoon vanilla
  • 1 egg
  • Crumb Topping
  • 12 cup wheat flakes cereal, crushed (the original calls for coconut, but I like the Wheaties better)
  • 13 cup packed brown sugar
  • 14 cup chopped nuts (optional(I do not use)
  • 3 tablespoons butter or 3 tablespoons margarine, softened
  • 2 tablespoons milk


  1. Heat oven to 350°F Grease and flour 8 inch square or 9 inch round pan.
  2. Beat all ingredients in large bowl on low speed 30 seconds, scraping bowl constantly.
  3. Beat on medium speed 4 minutes,scraping bowl occasionally.
  4. Pour into pan.
  5. Bake 30-35 minutes or until toothpick inserted in center comes out clean.
  6. Cool slightly.
  7. Make crumb topping: Mix all together and spread over cake.
  8. Set oven to broil.
  9. Broil about 3 inches from heat about 3 minutes or until golden brown.

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