'Cheat Day Land' Pop-Up to Celebrate All Your Cravings

The Instagram-friendly “museum” will feature… wait for it… a breakfast cereal swimming pool.

By Ethan L. Johns
July 19, 2018

Source Image: Cheat Day Land

California has a reputation for indulgence. And when we say indulgence, we mean five-mile runs followed by healthy avocado toasts.

It would only seem natural that they should be able to cut loose every once in a while, and that’s exactly what the upcoming “Cheat Day Land” pop-up hopes to help them do.

In the style of Instagram-friendly “museums” of recent memory, Cheat Day Land will give Los Angeles an experiential experience centered around cheat day food, in which visitors experience the experience of experiencing experiences. What do we mean by that, you ask? Exactly.

From September 1st to 30th, “healthy lifestyle advocates” can pay $38 to let loose and “indulge” in their favorite junk foods by visiting a pastry gym (doughnut dumbbells, anyone?), by chillin’ outside the taco truck or by taking a dip into the obligatory “swimming pool” filled with breakfast cereal.

Look out, dollar pizza slice, this cheat day is comin’ in hot.

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Cheat Day Land is the brainchild of Rubi Rymenmy, owner of an aerial acrobatics fitness studio in Lomita, California. Rymenmy’s pop-up was inspired by a trip to Japan, where she took notice of the interactive nature of the country’s museums.

Tickets for Cheat Day Land are available now online. Cheat day foods will be served, and will vary every day to encourage visitors to return. Children under the age of four get in for free.


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About Ethan L. Johns

Ethan is the Food News Writer at Genius Kitchen. An expert on the Parisian bistrot, he likes bitters and salted butters, and is no fan of dessert unless it's made with fruit. His hobbies include reading up on the history of borscht and attempting to roll perfect couscous by hand. Twits & Instagram @EthanLJohns