Zuck Joins the Philly Cheesesteak Wars
Facebook CEO Mark Zuckerberg gets a “Whiz wit’” at iconic sandwich shop.
Image: Mark Zuckerberg/Facebook
Pat’s or Geno’s? Such is the decision one must make when entering the world of the Philly cheesesteak. On Sunday, Mark Zuckerberg, founder and CEO of Facebook, picked his camp by choosing the former.
In a photo posted to Facebook (I mean, where else would it have been posted), the Silicon Valley billionaire can be seen, from behind, leaning on the counter at Pat’s. He wrote, “Traveled all the way to Philadelphia for the best cheesesteak in the land.”
According to Philly.com, Zuckerberg rolled up in a limo with his posse and ordered six cheesesteaks, using the proper ordering technique for a sandwich with Cheez Whiz and fried onions: “Wiz wit’.” His order total was $66.
Choosing the best of any food is a tricky task, and claims of culinary invention can remain heated for generations (just look at the humble falafel ball). The rivalry between Philadelphia institutions Pat’s and Geno’s—both 24-hour sub shops (or hoagie shops, as they’re called in Philly)—has been alive and kicking since the 1966 founding of Geno’s Steaks (Pat’s King of Steaks was the original, opened in 1930). Some claim that the two spots don’t even make the best sandwiches in the city (Jim’s Steaks, Tony Luke’s and Johnny’s Hots all have their proponents). But there’s no question that they are the most famous among visitors.
So far nobody has threatened to boycott Zuckerberg’s social media site over the endorsement, but if it happened we can’t say that we’d be surprised.
Want to make your own Philly cheesesteak? GK’s got the recipes.
Still hungry? Follow Genius Kitchen on Facebook, Instagram and Twitter for even more fresh food news, served daily. Use #GeniusKitchen to let us know what you're sharing!