Hovis (Malted Brown Bread)

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“Ahhhh... high school memories! One certain Mr. Brown was my maths teacher and had a great sense of humour. Which was just as well. You see, it was during his tenure at Lanark Grammar School that a British baking company (sorry, I've forgotten their name) introduced their delicious malty brown bread which they marketed under the brand name "Hovis" and they launched the product with TV commercials that proclaimed, simply, "Don't say brown - say 'Hovis'". Yep, you guessed it. From that day forth, our beloved teacher was known and addressed as Hovis. So here's a copycat recipe, in his memory.”
1hr 15mins
1 Hovis loaf

Ingredients Nutrition


  1. Preheat oven to 350°F and grease a 1-pound loaf tin well.
  2. Place all the ingredients in a large bowl and mix well together to form a thick batter.
  3. Turn the mixture into the tin and bake in the oven for 50-60 minutes or until a skewer inserted in the centre comes out clean.
  4. Turn out and leave to cool on a wire rack.
  5. Serve sliced, spread with butter.

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